Missed Opportunities

October 26, 2008 in Marketing Strategies
Tags: golf advertising, golf marketing

The Internet has profoundly changed the way people communicate and interact with each other.  It has also changed the way businesses communicate with current and potential customers.  Yet most golf courses languish in their efforts to embrace this new technology.

Web-based communication offers golf courses many tools to open and maintain communication with their current and potential customers.  Having an email club or enewsletter allows courses, regardless of budget to establish a personal link and speak directly to golfers. 

In a recent search of 25 golf courses in Orlando, less then half, eleven to be exact, had an email club or enewsletter in place.

In a highly competitive and saturated golf market like Orlando, I wonder which of these golf courses are having greater success?  The courses who have the measures in place (providing they actually use them) to focus on getting the right message to the right people at the right time or those who are still relying on bombarding the masses with big-budget advertising that is likely to be ignored?